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DOI : ,    Vol.20, No.3, 11 ~ 20, 2012
Title
A Study on Satisfaction Mechanism of Tap Water in Daegu
이혁동 Hyok Dong Lee , 이태관 Tae Gwan Lee
Abstract
Local government has brought in an advanced water treatment system" to provide safe tap water. However, consumers have a strong distrust of tap water in spite of advanced water treatment systems." This study has researched how and why this distrust has formed and considers what we can do with advanced water treatment systems for improved management and a future policy of tap water service. According to the structural equation research, the trend of evaluate information directly affects ``taste and odor`` element and trend of health fears and this development indirectly affects satisfaction, The trend of ``taste and odor`` directly affect health fears and tastiness element through evaluating information indirectly affects the satisfaction. Health fears are affected by evaluating information and ``taste and odor``. On the other hand, it affects the satisfaction and it affects satisfaction indirectly through the variable of tap water value. The variable of taste highly affects satisfaction. On the other hand, it indirectly affects satisfaction through variable tap water value that affects satisfaction through the variable of health fears.
Key Words
Satisfaction, Drinking Pattern of Tap water, Structural Equation Modeling
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